Narrow-mindedly I had always associated 'trends' solemnly in relation to the fashion industry, not really sure what a trend was, where they came from and why we follow them, so this afternoon has been both refreshing and an eye-opening experience into the subject. As we only had a short amount of time with Sally, She focused on explaining the different trends, and then the top five macro trends in the fashion movement; past, present and future.
noun
plural noun: trends
Trend forecasting is used to pinpoint news that people don't yet recognise; it controls our dress and our viewpoints. There are three kinds of trends;
MACRO. show the movement in society, influences, always in the industry.MICRO. come and go dependent on macro trends.
TRANSITIONAL. looking at colours, fabric swatches.
five key macro trends:
art/ science split in terms of formula and facts. art as an experimental area. space. space travel. BLUE SKY THINKING PROCESS. 3D printing. technology has become tactile through touch & movement . SIXTH SENSE TECHNOLOGY
HUMAN 2.0:
black clothing trend. living until over 100. movement in technology. "LESS IS A BORE, IT'S ABOUT HAVING MORE." a/w 2014 psychedelic patterns. DNA
GENERATION X.Y:
WOMEN VS. MEN: over sexualised women. nicki minaj. 'freedom' meaning how naked you can get. 1 in 3 women raped/beaten in life in Europe. metrosexual, male grooming. joey essex. MASC & FEM COMBINED. futuristic.
GLOBALISATION:
internationally designing. bric economy. brazil russia india china. level of poverty. stripping back. possessions and asthetics. RAW MATERIALS. graphine. lighter than air, 60x stronger than steel.
CREATE. CONSUME:
stereotyping. lifestyles (farmers- chickens, allotments etc). LIVING OFF MOVEMENT IN A SUSTAINABLE WAY- making furniture from bread/chocolate. embedding technology into plants, nature, chlorophyll. genetically modifying plants- instead of growing cotton to modify into lace- just grow the lace. use all of our resources, IRIS VAN HERPEN. patterns become redundant. textiles created with technology. video nano manufacturing and 4D printing.