Sally Denton: Trend Boutique

http://www.thetrendboutique.co.uk

Narrow-mindedly I had always associated 'trends' solemnly in relation to the fashion industry, not really sure what a trend was, where they came from and why we follow them, so this afternoon has been both refreshing and an eye-opening experience into the subject. As we only had a short amount of time with Sally, She focused on explaining the different trends, and then the top five macro trends in the fashion movement; past, present and future.

noun

plural noun: trends

1. 1.

   a general direction in which something is developing or changing.

   "an upward trend in sales and profit margins"

   synonyms:

   tendency, movement, drift, swing, shift, course, current, run, direction,inclination, leaning;

2. 2.

   a fashion.

   "the latest trends in modern dance"

   synonyms:

   fashion, vogue, style, mode, craze, mania, rage;

 Trend forecasting is used to pinpoint news that people don't yet recognise; it controls our dress and our viewpoints. There are three kinds of trends;

MACRO. show the movement in society, influences, always in the industry.
MICRO. come and go dependent on macro trends.
TRANSITIONAL. looking at colours, fabric swatches.

five key macro trends:

FUTURE SCIENCE:
art/ science split in terms of formula and facts. art as an experimental area. space. space travel. BLUE SKY THINKING PROCESS. 3D printing. technology has become tactile through touch & movement . SIXTH SENSE TECHNOLOGY

HUMAN 2.0:
black clothing trend. living until over 100. movement in technology.  "LESS IS A BORE, IT'S ABOUT HAVING MORE." a/w 2014 psychedelic patterns. DNA

GENERATION X.Y:
WOMEN VS. MEN: over sexualised women. nicki minaj. 'freedom' meaning how naked you can get. 1 in 3 women raped/beaten in life in Europe. metrosexual, male grooming. joey essex. MASC & FEM COMBINED. futuristic.

GLOBALISATION:
internationally designing. bric economy. brazil russia india china. level of poverty. stripping back. possessions and asthetics. RAW MATERIALS. graphine. lighter than air, 60x stronger than steel.

CREATE. CONSUME:
stereotyping. lifestyles (farmers- chickens, allotments etc). LIVING OFF MOVEMENT IN A SUSTAINABLE WAY- making furniture from bread/chocolate. embedding technology into plants, nature, chlorophyll. genetically modifying plants- instead of growing cotton to modify into lace- just grow the lace. use all of our resources, IRIS VAN HERPEN. patterns become redundant. textiles created with technology. video nano manufacturing and 4D printing.